A recent study put average time spent on social media at 4.6 hours a day and email at 4.4 hours a day, with the percentage of people doing it daily at 46 percent and 72 percent respectively. No other activities came close to social media and email. So if you can effectively combine and harness these two marketing platforms, then your marketing campaigns should soar.
If social media is a prime part of your overall digital marketing, you need to make sure it is out in front of your audience. Adding social media introductions in a welcome email campaign works very well in linking these two platforms. Of course, choose your focus wisely. If you have other campaign goals, do not make social media front and center -- but do introduce it.
Go ahead... integrate social media into your email marketing campaign